In all of our coaching and business planning sessions, one of the first things we will ask is what are your 10 lead generation sources? We have seen over and over how top agents always have around 7-10 pillars to their business and we want to ensure our agents are setting them up for success. Here are a few ideas for lead generation, these are not a one and done, these are things you should be doing consistently in your business so you are on the constant rise versus having peaks and valleys in your business.
As Tom Ferry Says, the more fishing lines you have in the water, the greater chances of catching a fish.
We love that quote because it goes with our office philosophy of "Give a man a fish and you feed him for a day. TEACH him how to fish and you feed him for his lifetime"!
SOME LEAD SOURCES TO CONSIDER...
Geographic farming/Direct mail
Open Houses/Virtual Open Houses
Prospecting around recent sales
Outdoor advertising (billboards, bus benches, etc. in your market)
TV and/or Radio
There are many more but these are some great ideas to get you going!!!
AGENT ACTION PLAN:
Creating a list of trusted resources and promoting that list to your book of business is smart and showcases you as a resource.
WORDS OF WISDOM:
The business of business is relationships; the business of life is human connection.
-Robin S. Sharma
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